Friedman's Herald Square

Amazing brunch here while visiting, had the lemon pancakes and B.A.L.T. sandwich - both delicious! Will definitely be back next time we're in town. Reupping! Return visit, still amazing! Latkes are sooo good! Coffee is top notch too... think this is our fav brunch spot when we're in town now!

I keep coming back here for their pancakes and Nova Benny. This location doesn't take reservations, but the standing line is fast-moving. Their menu has pictures and is available online, so you can see exactly what you're ordering. Great service, big portions! (on the pic: Eggs with Style, Ricotta Pancakes, Latte)

This diner's aesthetic charm comes at a hefty price. Despite its nice renovation, my experience was tainted by the steep costs. The $19 lemon ricotta pancakes were disappointingly dry and tasteless, while the $8 passion fruit lemonade was only average. Although the matzo ball soup was good, charging $12 for a soup of that size seemed excessive. The $5 charge for filtered coffee was the final blow – felt like a slap in the face. For tourists, beware of the expense; there are far better breakfast options in the area, and you might end up spending $80 on a meal that falls short of expectations.

Can’t leave no star unfortunately! Wanted to come with my family. My wife had made a stop on the way, she was about 5 minutes out, so I went in with my kids to get a table! Well guess what: you can’t get a table if the entire party isn’t there, yet the restaurant was not even half full! Pretty disgusting and uncompassionate attitude when they see you with young children.

Gluten-free people come here! Everything on the menu is either gluten-free or has a gluten-free option. I got the tuna melt. The seasoned fries had a great flavor and where crispy and delicious. The sandwich was big, and very filling. I love that it came with a pickle. Lots of tuna salad and cheese on it. Had great flavor, I really enjoyed it. $20 is high for tuna, but it is the city. My cousin got the fried chicken platter with mac and cheese and brussel sprouts. The fried chicken is completely gluten free! The brussels were really really good. Had a bit of a kick to them, perfectly cooked and crispy. The restaurant is small and cute. No problem getting seating at 6:30 on a Friday night. Great food and would def come back! Dietary restrictions: Gluten-free!

Bien situé, les plats sont bons mais ils pourraient être plus copieux. Le personnel est serviable malgré la forte affluence

I always have a great experience coming here, I love the atmosphere and the food.