Hm, I was looking for an Amazon-alternative place to buy my coffee when I saw that my favorite brand of coffee has only one Google Review. That's not right! I've been drinking this coffee since about … well, at least 2010 (it's now 2019). I drink other brands, but this is my "private stock." I think the difference is the biodynamic farming method. It really does taste better than most (if not all) brands of coffee.